Vuru: Commanding a premium through convenience
Coincidentally, Grant (founder of Vuru) called us on our first day in our new Mizner Park office. He told us he had an interesting new spin on a very mature market: vitamins and supplements. From there, Pound was involved with Vuru over the next 9 months. We introduced him to the branding agency that named Vuru and labored to hatch an easy solution to building a day pack from over 2,000 supplements.
Some of our ideas stuck and naturally, some of our ideas didn't pan out. But the result was an online experience focused on ease of use. And we didn't stop at the user experience - we even built the software that organizes the packs, prints the labels and tracks the quality control. The only complete solution is one that is end-to-end, and Vuru is a prime example of that.
Today, it's clear that Vuru is meeting a real need, and the supplement market will never be the same. Customers are receiving auto-fill packs every day and Vuru is getting more and more press. Build you own custom pack to see how easy it is. We're still working with them to improve the process all of the time, so check back often.
Business Highlights
- Software manages order fulfillment from inception to customer receipt
- Customer is alerted to refill just before their supply runs out
- Customer who choose to auto refill are automatically handled by the software
- Full quality control and sourcing for all orders built into the system
Technical Highlights
- Distilled thousands of choices and sub-choices into an easy to understand customer experience
- Quickly adopted to legal changes and business model refinements before launch
- Built a scalable system appropriate for today but capable of handling capacity bursts
"Pound is a quick and nimble strike force that can figure out how to solve serious business challenges to deliver complex web applications that are simple and easy to use for the end user and reliable and scalable at the same time."