Coppercom

Too often the message gets diluted when it has to trickle down from the responsible stakeholders to an IT department who readies it for the web. Coppercom saw the weakness of inundating the IT department every time engineers, HR and marketing needed to modify or add to the website. When Coppercom re-branded its website, they hired Pound Interactive to work with Crave to put the power of the content back into the stakeholder's hands. Now, each department is able to work under the direction of the marketing department to ensure a cohesive, accurate and up-to-date initiative online.

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