This is what we do
Passion, curiosity and strategic thinking make up the foundation of Pound Interactive. Started as an enterprise software company in 2001, the company quickly became the firm of choice for advertising and marketing agencies to call when challenged with complex websites and applications. In our short history, we've had the fortune of developing scores of beautiful, technically rich projects for companies of all shapes and sizes. From newborn startups to global leaders such as HP, Rite Aid and Verizon, our customers are looking for the same thing: a product that creates market leadership, runaway success and market-shifting disruption.
Through this work, we've learned much about digital design, information and how people want to integrate technology into their lives. But, most of all, we've learned how to systematically develop successful products for devices, displays and the Web. It's a myth that most commercial successes are a stroke of luck, driven by random chance. And, while success can be subjective, we define it as subtly addictive products that attract customers faster than they can be produced or scaled to meet demand. We call that product/market fit. Paired with the right customer, our systematic process helps uncover and develop these successes. Sustainable competitive advantage belongs to those with a well-positioned, readily available, passion-inducing product.
That's our product.
Our position is that marketing starts with the product. While most marketing consists of finding the right customers for your products, we believe in finding the right products for your customers. By concentrating on the market segments you currently or soon can own, we can help uncover product opportunities. From there, we're perfectly conditioned to develop the addictive digital product that your customer will lust over.
We're always looking for team members, clients and partners who share our passions for sexy and effective digital products.
